SEO & Search

An investment into long term traffic

There’s no point building a stunning looking website if no-one can find it.

Over 90% of people never look past the first page of search results on Google. Ranking highly on the first page of Google search results for keywords relevant to your offering is the best source of organic (unpaid) website traffic because people searching on Google for your business name, product or service are exactly the people you want to bring to your site. This targeted group of prospective customers are ready to buy, or heading to the bottom of the “funnel”.

SEO, and maximising your organic rankings on Google is an investment. You have the potential to receive returns long after you havre made the initial investment. Because of this, we generally recommend this as a foundational step before engaging in “pay per click” marketing efforts.

An investment into long term traffic

There’s no point building a stunning looking website if no-one can find it.

Over 90% of people never look past the first page of search results on Google. Ranking highly on the first page of Google search results for keywords relevant to your offering is the best source of organic (unpaid) website traffic because people searching on Google for your business name, product or service are exactly the people you want to bring to your site. This targeted group of prospective customers are ready to buy, or heading to the bottom of the “funnel”.

SEO, and maximising your organic rankings on Google is an investment. You have the potential to receive returns long after you havre made the initial investment. Because of this, we generally recommend this as a foundational step before engaging in “pay per click” marketing efforts.

SEO Inclusions

To make sure your site gets in front of these prospective customers on Google we continually optimise your site for search engines. We include metrics in your monthly reporting that show you how well your site’s SEO tactics are performing. This includes your ‘visibility score’ which shows you how high your site ranks in Google search results for predefined search terms related to your business, brand and offering, and how you are tracking against your competition.

On Page SEO

We optimise your website while we build it so search engines understand what your content is about and what search terms to rank your site for.

Speed Optimisation

A website that loads fast isn’t just great for your user experience – search engines prefer fast sites too! We speed up your website for the user and for SEO.

Off Site SEO

We build links from other high ranking websites to your website to increase your site’s “authority” and “popularity” scores, which improves your site’s rank in search results.

SEO Reporting

Your monthly reporting includes website analytics and search engine optimisation reporting – this shows you how well your website is performing.

Convert Your Traffic Better

If your website does not convert the prospective customers you work hard to send to it into leads or buyers, it’s not doing it’s job! We don’t want your website to let down the team or have you wasting money on paid marketing activity. Our growth driven web design model means we make continual improvements to your site to optimise it for conversion.

Testing

We use “heat mapping” to identify in detail what content users actually engage with, and what they are ignoring.

Analytics

We use Google Analytics to understand how users interact with your website and optimise your web design to drive conversion

Small Changes

We make minor updates to increase conversion rates and search engine visibility. For example building “landing pages” to convert your paid advertising (PPC) traffic

Rinse & Repeat

Our monthly reporting keeps you updated on activity each month. We will always keep you updated with any updates or recommendations.

The Next Step

Digital marketers call free traffic to your website from Google search results ‘organic traffic’. To drive even more traffic to your website you can use a range of paid tools and platforms to advertise your offering and promotions. We offer advice on setting up your PPC, social marketing or email marketing strategy – or better still, we can manage your whole inbound marketing strategy for you.

Google Advertising

Google AdWords is a great way to get motivated buyers to your website – right away! Advertise in Google Search results and across the Google display network. Pay Per Click (PPC) advertising has options to suit all budgets.

Social Media

Build and nurture a community of loyal customers while using targeted posts to attract new ones. Keep both audiences across your latest sales, promotions, and new products. Also, generate advertising campaigns to hyper-targeted markets.

Email Marketing

Use email marketing to keep your customers coming back! Integrate a sign-up form for your mailing list right into your website and let your website take care of building a list of engaged subscribers for you.

CRM Integration

Integrate your digital marketing efforts, and website with HubSpot’s free CRM. Never miss an opportunity again.

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